The Challenge

Seniors are plagued by disability, declining health, and social isolation. And the system as it stands today isn’t supporting them. We’re completely rethinking what’s currently out there to start making helpful stuff seniors and their caregivers actually want.

Expert Speaker

Dr. BJ Fogg, Director of the Persuastive Technology Lab at Stanford University, will join us during the event to lead a discussion on persuasive design.

Details

Date: Saturday, December 3rd
Time: 8:00am – 7:00pm
Location: Healthline offices
RFP Design Brief: Will be released to participants at 5:00PM PST Friday, December 2nd.

Schedule: The day starts at the Healthline office promptly at 8:00AM. Breakfast will be available and you will be able to set up your work station upon arrival. We will provide desk space, but you must bring computer(s) any other supplies you want to use (e.g. pad/easel, post-its, markers, etc.). Due to space limitations, we recommend bringing laptops instead of desktops when possible. The challenge begins at 8.30AM with a welcome from event hosts, Kyra and Brian. We will introduce our end users and judging panel and reiterate the design asks. At 9:30AM we will hear from behavior design expert, Dr. BJ Fogg. All designers will be working by 10:00AM. You will have six hours to execute, at which time, judging will begin. Challenge winners will be announced at 6:30PM.

Designers are invited to use any medium(s) that they think best tell the story of their products and ideas. Concrete examples of how it could function and look are preferred, either in the form of wireframes, design comps or the executional style of your choice. We're looking for big ideas, breakthrough designs and new ways to transform the senior/caregiver relationship through technology.

Experience in healthcare is not a mandatory application prerequisite.

RFP Awards for Best Submissions

Two RFP awards for compensation of $20K and $10K Plus a chance for future opportunities with Aetna

All RFP submissions shall be subject to Aetna’s terms and conditions set forth in the Aetna Submission Agreement, acceptance of which will be a prerequisite to register and participate.

Space is limited. Applications due Wednesday, November 30th. Selection criteria is available here.

Register as a team of one or two • space is limited Sign up now »